A 90 year old female had a $3,000,000 life insurance policy with Mass Mutual with a cash surrender value of $80,000. The annual premium obligation was $96,000.
The Problem or Challenge
The insured had too much life insurance for her needs. She also had a $5,000,000 policy for a combined $8,000,000 in coverage.
The Source of the Lead
Lead generated from website.
The client received a purchase price of $950,000. She netted hundreds of thousands of dollars more than the cash surrender value offered by her insurance company.